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How do you pick who works together, who reports to whom, and who exchanges information with whom? Usually it gets done within a department, within a project team, or based on some other common ground. It turns out we should be focusing on our differences a bit more.

In the early 1990s, Burger King began an ad campaign that had a massive impact on consumers, especially in the United States. Anytime I hear the words, “Your way, right away,” I immediately hear the jingle that went along with it. The promise that you could have anything you wished -- and have it immediately -- was adopted in many sectors and pushed as good customer service, whether you’re in Human Resources and your customer is an employee, or you’re in Client Support and your customer is the client.

“Good ideas are getting harder to find,” Exaptive CEO Dave King quotes from a recent paper by MIT and Stanford researchers. He points to the skyrocketing number of researchers employed in the U.S. and contrasts it with the inverse slope on a chart monitoring efficiency of researchers along the same timeline. “Those growing number of researchers are failing to produce value that outpaces what we’re spending to innovate.”