In the early 1990s, Burger King began an ad campaign that had a massive impact on consumers, especially in the United States. Anytime I hear the words, “Your way, right away,” I immediately hear the jingle that went along with it. The promise that you could have anything you wished -- and have it immediately -- was adopted in many sectors and pushed as good customer service, whether you’re in Human Resources and your customer is an employee, or you’re in Client Support and your customer is the client.
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