--- title: A Blog About Innovation Management, Data, and Creativity from Exaptive | ethnography description: ethnography | At Exaptive, our mission is more data-driven aha moments, and we believe community, interoperability, and data make them happen. Check out our blog for useful content about innovation management software, cross-disciplinary collaboration, and data science. --- [![exaptive logo](https://exaptive.com/hubfs/Marketing%20Repo/logos/site-logo.svg)](https://www.exaptive.com/) - [Exaptation](https://www.exaptive.com/exaptations) - Products - [Exaptive Studio](https://www.exaptive.com/exaptive-studio) - [Exaptive Cognitive City](https://www.exaptive.com/cognitive-city) - Use Cases - [Innovation Management](https://www.exaptive.com/innovation-management) - [Portfolio Management](https://www.exaptive.com/portfolio-management) - [Community Coordination](https://www.exaptive.com/community-coordinator) - [Free Trial](https://www.exaptive.com/trial) - [Log In](https://my.cognitive.city) # Blog [![](https://exaptive.com/hubfs/team-2.jpg)](https://exaptive.com/blog/use-data-technology-and-intention-to-optimize-team-building-0) ## [Use Data, Technology, and Intention to Optimize Team Building](https://exaptive.com/blog/use-data-technology-and-intention-to-optimize-team-building-0) Posted by [Jill Macchiaverna](https://exaptive.com/blog/author/jill-macchiaverna) on Jun 24, 2021 9:44:34 PM - [Tweet](https://twitter.com/share) Cleaning data is often the primary job of the data scientist, and not necessarily the one they signed up for.  While getting the "words" right with computers is important, it is not fraught with the nuance that getting words right with humans is. Across disciplines the same word can have entirely different meanings and this miscommunication is only one aspect of team building that can go awry. [Read More »](https://exaptive.com/blog/use-data-technology-and-intention-to-optimize-team-building-0) [![](https://exaptive.com/hubfs/expert-1.jpg)](https://exaptive.com/blog/working-with-experts-know-thyself) ## [Working with Experts? Know Thyself.](https://exaptive.com/blog/working-with-experts-know-thyself) Posted by [Derek Grape](https://exaptive.com/blog/author/derek-grape) on Jul 16, 2019 3:17:17 PM - [Tweet](https://twitter.com/share) Ever work in a place where you looked up to everyone there because they are experts at whatever they do and can pretty much solve any problem that arises? That’s what working at Exaptive is like. It’s a mix of expertise across various computer/data fields that works very well. Ever felt like you didn’t belong in a place like this? [Read More »](https://exaptive.com/blog/working-with-experts-know-thyself) [![](https://exaptive.com/hubfs/community-2.jpg)](https://exaptive.com/blog/tell-your-story-at-all-times.-when-necessary-use-words) ## [Tell your story at all times. When necessary, use words.](https://exaptive.com/blog/tell-your-story-at-all-times.-when-necessary-use-words) Posted by [Shannan Callies](https://exaptive.com/blog/author/shannan-callies) on Jun 12, 2019 5:40:28 PM - [Tweet](https://twitter.com/share) In the early 1990s, Burger King began an ad campaign that had a massive impact on consumers, especially in the United States. Anytime I hear the words, “Your way, right away,” I immediately hear the jingle that went along with it. The promise that you could have anything you wished -- and have it immediately -- was adopted in many sectors and pushed as good customer service, whether you’re in Human Resources and your customer is an employee, or you’re in Client Support and your customer is the client. 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