The Oxford English Dictionary defines the scientific method as "a method or procedure that has characterized natural science since the 17th century, consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses." With more scientists today than ever, the scientific method is alive and well, and generating more data than ever. This explosion of data has brought about the field of data science and an associated plethora of analytics tools. Controversially, some have claimed, such as in this Wired magazine article, that data science is so powerful that it has made the scientific method obsolete. Google's founding philosophy is that “we don't know why this page is better than that one. If the statistics of incoming links say it is, that's good enough.” The implication is that with enough data, people will no longer need to know why something happens, it just does, and that’s good enough. Is it, really?
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