People sometimes ask me what our company’s name means and why we chose it. The explanation often leads to discussions about similar but different terms. So I thought I’d use this blog post to explain, hopefully illuminate and while I’m at it, to correct some usage that’s bugged me for some time. Actually, let’s start right there.
I'm not sure where accuracy becomes pedantry, but there are two words - catalyst and crescendo - that instantly make my ears prick up when I hear them, only because I've heard them used incorrectly for long. One is from science and one from music, two things I tend to obsess about.
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