Blog

I presented at the ISPIM Conference in 2020 (ISPIM: International Society of Professional Innovation Management) on how co-production can bridge the gap between academic research and industry use-cases creating shared, collective intelligence. Co-production in this context is people with different skills and areas of expertise working on a common goal. By sitting at the intersection of these divergent perspectives, co-product marries aspects of each viewpoint, bringing ideas born in research to life in industry.

Cleaning data is often the primary job of the data scientist, and not necessarily the one they signed up for.  While getting the "words" right with computers is important, it is not fraught with the nuance that getting words right with humans is. Across disciplines the same word can have entirely different meanings and this miscommunication is only one aspect of team building that can go awry.

The goal: investigate huge amounts of research data in new ways. The pool for teams: neuroscientists, data scientists, and software developers. The result: answering questions we didn’t even know we had.

Within a group, a team, a network, or organization that relies on members being connected to one another, connections can be based on a number of factors but almost always rely on the availability, awareness, and mobility of knowledge or information essential to the group. How does information move within a group or across groups? We are interested in identifying catalyzing actions that occur in group interactions to facilitate the ease of information and knowledge exchange and the establishment of new connections of members in the group. Research suggests that ideas have value to the extent that they can be shared with a new or different audience (Burt, 2004). This research also suggests that individuals who can establish new connections within a group bring competitive advantage to the development of new ideas within that group. In our experience, the purposeful translation of ideas to new audiences reduces serendipitous connections and takes advantage of certain individuals’ natural tendencies to broker these connections.

In the early 1990s, Burger King began an ad campaign that had a massive impact on consumers, especially in the United States. Anytime I hear the words, “Your way, right away,” I immediately hear the jingle that went along with it. The promise that you could have anything you wished -- and have it immediately -- was adopted in many sectors and pushed as good customer service, whether you’re in Human Resources and your customer is an employee, or you’re in Client Support and your customer is the client.

In Stanley Kubrick’s famous film based on Arthur C. Clark’s book, 2001: A Space Odyssey, a mysterious black monolith appears on Earth millions of years before modern humans. It’s the classic “black box.” We don’t know who made it, what’s in it, or how it works, but it’s miraculous and powerful and somehow results in jumpstarting the entire evolution of humankind.

Have you ever read the book Travels with Charley by John Steinbeck? The first part of the book is John Steinbeck talking about his lifelong affliction with wanderlust. I spent a few years living out of a VW camper van, indulging my own wanderlust affliction, so the book quickly claimed a special place in my heart. Steinbeck is such a skilled writer, and he describes the feeling -

When the United Nations released a report earlier this year that a catastrophic two-degree Celsius (3.6-degree Fahrenheit) rise in global average temperatures is expected to occur in the next decade, there was a media firestorm about the dire predictions. You know who wasn’t surprised? Climate scientists. (Read about the difference a half-a-degree can make.)

Everything is derivative. Take advantage of that. “New” ideas are the next step in an extensive network of existing people and ideas. If we can get the data and reconstruct the network, we can analyze it and understand where branches of a network have the potential for innovation.

“Good ideas are getting harder to find,” Exaptive CEO Dave King quotes from a recent paper by MIT and Stanford researchers. He points to the skyrocketing number of researchers employed in the U.S. and contrasts it with the inverse slope on a chart monitoring efficiency of researchers along the same timeline. “Those growing number of researchers are failing to produce value that outpaces what we’re spending to innovate.”